Summer is the perfect time for brands to get outdoors and connect with their audience. Whether you’re activating a marketing campaign in a public square, joining a local festival, or hosting your own outdoor event, visual presence is key to attracting attention and leaving a lasting impression.

At Formtex, we specialize in creative, practical, and high-impact display solutions that help your brand shine—literally and figuratively—even under the summer sun. In this article, we’ll explore five essential outdoor visual tools you should consider using this season to increase visibility, engagement, and brand recognition.

1. Personalized Branded Flags – Catch Attention from Afar

Flags are a classic and powerful tool for outdoor branding. With their height, motion, and bold design, branded flags are excellent for attracting attention from a distance—whether at a beach event, trade fair, or urban activation.

At Formtex, we offer multiple types of flags:

• Feather flags – sleek and elegant, ideal for clean branding

• Teardrop flags – curved and dynamic, great for wind-prone locations

• Rectangular flags – perfect for displaying longer messages

These are easy to set up, lightweight, and available with various base options (cross base, spike, water base) so they stay secure in any environment.

Why they work:
Flags create vertical visibility and a sense of movement, guiding foot traffic directly to your booth or display.

2. Light Cubes – Illuminate Your Brand Creatively

If you want to go beyond traditional banners and add a touch of innovation to your outdoor setup, light cubes are an excellent choice. These illuminated branding elements are both functional and aesthetic—they can be used as signage, seating, or decorative elements.

Our Formtex LED cubes are:

• Fully customizable with your brand design

• Suitable for day or night events

• Weather-resistant and durable for outdoor use

Why they work:
They combine form and function, allowing you to stand out in a sea of standard booths while also offering interactive elements for your guests.

3. Pop-Up Display Walls – Bring Your Story to Life

Pop-up display walls offer a large visual surface where you can showcase your brand story, key messages, or products. These walls are ideal for photo backdrops, product presentations, or setting the tone for your brand experience.

Our pop-up displays at Formtex are:

• Lightweight and easy to install

• Resistant to wind and sunlight

• Custom-printed with high-resolution graphics

Whether you're setting up in a park or at a summer street fair, a pop-up wall gives you a bold visual canvas that instantly elevates your presence.

Why they work:
They provide a strong, cohesive backdrop for your stand, perfect for branding, social media moments, and visual storytelling.

4. Portable Tents and Canopies – Shelter and Branding in One

Outdoor summer events often come with unpredictable weather—sunny days, sudden rain, or gusts of wind. Branded tents and canopies not only protect your staff and materials but also serve as a powerful branding space.

Features of Formtex tents:

• Full-color custom printing on all sides

• Sturdy frames and waterproof materials

• Fast assembly and easy transport

Add sidewalls, banners, or lighting, and your tent becomes a complete branded experience zone.

Why they work:
They’re practical, protective, and promotional—ensuring your brand is prepared and visible regardless of weather conditions.

5. Roll-Ups and A-Frames – Versatile and Effective Messaging

For last-minute messaging or additional information like schedules, prices, or directions, roll-up banners and A-frame signs are your best friends. They’re easy to set up, reposition, and reuse at different locations throughout the event.

At Formtex, we design custom roll-ups and A-frames that:

• Match your brand’s visual identity

• Include UV-resistant prints

• Are suitable for both indoor and outdoor use

Why they work:
They allow flexible, modular communication—great for highlighting promotions or adapting your setup as the event unfolds.

Summer events are full of energy, movement, and competition for attention. Investing in the right outdoor visual solutions helps your brand stay top-of-mind while creating memorable experiences for your audience.

From eye-catching flags to innovative light cubes, and from practical tents to dynamic pop-up walls, Formtex provides everything you need to create a cohesive, high-impact brand presence under the open sky.

Ready to make your summer events unforgettable?
Explore our full range of outdoor branding solutions at formtex.ro or contact our team for a personalized consultation.