Participating in an industry event or trade show is a costly endeavor, even in the best circumstances. Renting floor space, covering staff expenses, and preparing essential marketing materials can easily consume a significant portion of your trade show budget – and that’s before you even consider the exhibition stand itself.
The exhibition stand is the most significant expense you'll face, so choosing the right one is crucial to maximize your return on investment. Deciding between renting an exhibition stand and buying a portable one can be a tough decision, so we’ve created this guide to help you make the most informed choice.
Deadline
We understand that sometimes things don’t go as planned and events can come up unexpectedly. When this happens, it’s important to have your exhibition stand ready as soon as possible. Typically, purchased stands have a quick delivery time, so you don't need to worry about not having a suitable stand in time.
Usage
If you participate in fewer than three events per year, you might think it’s not worth buying an exhibition stand. However, even in this scenario, the benefits of owning your own stand are significant.
On the other hand, those who exhibit frequently and travel to promote their brand at smaller, localized events will find owning their portable exhibition stand extremely advantageous. Our portable stands are easy to transport and set up, ensuring you maintain a consistent and professional presence at every event.
Storage
Depending on the system you choose, exhibition stands are not always the smallest items, so it's essential to consider storage space before investing. However, the portable stands offered by Formtex are designed to be compact and easy to store, even in smaller offices. Owning your stand eliminates the need to rely on third parties for delivery and setup, giving you complete control over your schedule.
Benefits of Purchased Exhibition Stands
Buying an exhibition stand is an excellent solution for brands that exhibit frequently and need a stand that is easy to transport and set up.
Advantages of Purchased Exhibition Stands from Formtex:
- Flexibility and Customization: We offer a wide range of portable exhibition stands, including pop-up stands, linked pop-up stands, fabric displays, and roller banners. These are fully modular and reconfigurable, allowing you to adapt the hardware to suit your space and marketing campaign.
- Easy Updates: You can easily update your exhibition stand with new graphics as needed, so you never have to worry about your hardware being outdated.
- Immediate Availability: If you have a last-minute event, you don’t need to stress about not having a suitable display. Owning a portable exhibition stand gives you the freedom to exhibit at short notice events with minimum stress.
- Long-Term Investment: If you purchase a modular display, you can break it down and use different parts at smaller exhibitions, truly maximizing the use of your investment if you regularly attend events.
Conclusion
While renting an exhibition stand might seem like an attractive option for occasional events, the advantages of purchasing an exhibition stand from Formtex are clear. The flexibility, customization, and complete control offered by owning your stand are unmatched. Investing in a portable exhibition stand not only ensures a consistent and professional presence at every event but also provides the peace of mind that you are prepared for any last-minute opportunity. Choose wisely and maximize your return on investment with a purchased exhibition stand from Formtex.
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