In the fast-paced environment of trade shows and exhibitions, you have just a few seconds to make a lasting impression. Studies show that visitors decide whether or not to approach a booth within the first 6 seconds of seeing it. In a hall full of competing visuals, sounds, and people, how can you make sure your stand grabs attention—and keeps it?

At Formtex, we specialize in exhibition booth design that blends  visual impact with strategic branding. We can help you choose the best booth elements that will fit perfectly within your designated exhibiton space which will catch visitors' attention as well. Here’s our expert breakdown on how to win attention in just 6 seconds. 

1. Start with a Clear Visual Message

Clarity beats complexity every time. In the first few seconds, visitors should instantly understand who you are and what you offer. A cluttered stand with too many elements will confuse, not attract.

Make sure your logo is prominent, your tagline is visible, and your main product or service is obvious at first glance. Use large, readable fonts and visuals that support your core message. Think billboard, not brochure.

Formtex Tip: Use Light cubes or suspended structures to elevate your branding. Backlit graphics draw the eye and allow for high-contrast, impactful messaging even from a distance.

2. Use Strategic Lighting

Lighting doesn’t just illuminate—it directs attention. Good lighting can help highlight your key messages, products, or interactive zones. Poor lighting, on the other hand, can make your booth fade into the background.

At Formtex, we design custom lightbox systems and illuminated cubes that not only enhance visibility but also communicate modernity and professionalism. Whether it’s soft ambient lighting or a bold spotlight effect, the right setup can dramatically enhance your booth’s appeal.

3. Make Use of Height and Volume

In a crowded hall, vertical visibility can be your best friend. Hanging elements, tall backdrops, or modular towers help you rise above the sea of booths.

A well-positioned overhead structure can carry your logo or main message across the entire venue. Modular components—like the ones used in Formtex’s reusable stand systems—can be designed for portability but still reach impressive heights.

Bonus: Higher structures allow you to be visible even from a distance, pulling visitors toward you before they even reach your row.

4. Movement and Interactivity Attract Attention

People are naturally drawn to movement and activity. Incorporating interactive screens, product demos, or even a staff member actively engaging with visitors can create a sense of energy.

If your product doesn’t lend itself to physical demos, consider VR experiences, video loops, or even simple animated visuals on digital screens. Movement breaks the monotony of static visuals and signals something worth checking out.

Formtex Use Case: We’ve designed booths featuring VR goggles to allow clients to explore services in immersive ways. It’s not just tech—it’s storytelling.

5. Keep It Open and Inviting

A stand that looks closed off or overly corporate can feel intimidating. A booth that’s open on multiple sides, with clear entry points and warm lighting, feels more welcoming.

Choose open desk designs instead of high counters. Position your team in front of the stand rather than behind a table. The more approachable your layout, the more foot traffic you’ll convert into actual conversations.

Pro tip: Less is more. A minimalist design with thoughtful branding is often more effective than an overly busy setup.

6. Focus on One Core Call-to-Action

If a visitor only takes one thing away from your booth, what should it be?

Your call-to-action (CTA) should be clear, direct, and visible. Whether it’s “Book a demo,” “Try our product” or “Scan to win,” the CTA should guide people on what to do next.

You can use illuminated signage, digital touchpoints, or even branded giveaways to reinforce the CTA throughout the booth experience.