You often assume using social media to contact prospects is a marketing technique, but did you realize that salespeople may also benefit from using these platforms? Through a technique known as social selling, sales professionals can use social networking to connect and establish rapport with potential leads. To help you make the most of your profile, we'll talk about the worst social selling blunders your team should steer clear of in this piece.
1. Not utilizing technology to support social selling
Salespeople who surpassed their quota by more than 50% were twice as likely as those who didn't to have grown their LinkedIn network in the previous year. So, how can you use digital technologies to see this kind of success? Utilizing tools for streamlining content sharing across various platforms allows you to post in less time, freeing up more time for other tasks. In social selling, salespeople use practical tools to complete the task at hand rather than spending all of their time glued to their computers on social media.
2. A lack of social media profile optimization
When making purchasing decisions, 43.5% of internet users consult social networks for online brand research. With such chances, I would want a polished and eye-catching social media profile. Your company profile should accurately represent your brand's attributes and the caliber of the goods you offer.
Your social network accounts will be visited by your prospects as their initial point of contact in social selling.
3. Utilizing social media as a marketing tool
Running sponsored advertisements is simple on social media, but that is only one option available. For business professionals, social media provides a platform to join and interact with others.
Utilize social media in the same way you would a face-to-face networking event. Make connections with those you believe might profit from learning more about you and your company. Engage them in conversation in a way that will pique their attention. After creating such connections and communities, you may start selling to them.
4. Not making a training investment in social selling
If your staff is undertrained, you shouldn't anticipate great outcomes from your social selling plan. Training in social selling should cover subjects like:
- Cohesive personal branding that works
- Gaining credibility in your niche
- Study and identification of your target market
- How to create and keep long-lasting partnerships
- Designing social media content for your target audience
Finding the appropriate audience, message, and content for your company is essential for social selling success.
5. Not addressing the problems of your target audience
If customers believe your solution may relieve their ongoing pain spots, they are more inclined to make a buy. You would know your prospect's biggest problem and what drives the company's decision-makers if you did any study on them.
Utilize this information to produce relevant and distinctive content for your social media platforms. When you gradually offer them more solutions, your engagement will change.
Make sure your sales staff is working hard to develop a social media network and presence that potential customers want to access and engage with.
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