Many marketing experts acknowledge that a decent conversion rate typically falls between 2% to 5%. But what about your visitor-to-lead conversion rate (traffic conversion rate)?

Typically, defining a good lead-to-visit conversion rate isn’t based on rigid numbers. This is because conversion rates are usually aligned with specific business objectives and strategies. Nonetheless, it’s worth noting that, for most businesses, visitor-to-lead conversion rates are generally modest.

According to our findings, blogging has emerged as an effective avenue for companies to generate leads.

Merely reading good content doesn’t necessarily translate into actions from your leads. Instead, bloggers need to take proactive steps to prompt action, such as encouraging visitors to share their contact information, thereby guiding them through the buying process.

So, how can bloggers effectively encourage leads to share their information? They employ a variety of tactics, ranging from incorporating compelling calls to action (CTAs) in their blog posts, offering content upgrades and other freebies, implementing lead magnets, utilizing interactive content, hosting giveaways, and more.

All these strategies are aimed at enticing leads to share their information. However, it’s essential to remember that they all hinge on providing high-quality, valuable content. In essence, bloggers must prioritize offering quality content first and generating leads second.

For instance, if you’re marketing premium education programs like Udacity or CXL Institute, your content serves as a freemium version of your product. Therefore, it must be exceptionally valuable to the extent that readers trust you and are willing to pay for more.

Let's delve into the specifics of blogging for lead generation now:

1. Create Valuable
   
   Lead Magnets Lead magnets are downloadable content pieces that offer value to the audience in exchange for their information.

Identify a pain point for your target audience that necessitates in-depth discussion. Ideally, this will be a topic that warrants several thousand words to adequately cover (sans fluff).

Next, craft an outstanding (and genuinely exceptional) piece of content that addresses the issue and provides actionable advice for resolving it.

Present it in an appealing ebook format, require an email address to access the download link, and add them to your mailing list (after obtaining permission, of course).

2. Write About Unique Topics
   
   The most effective way to generate leads from your blog is to identify gaps in knowledge or expertise in the blogging sphere. Once you pinpoint a topic that hasn’t been extensively covered before, you must craft a remarkable blog post exceeding 1000 words. This necessitates thorough research and analysis!

3. Provide Helpful Content
   
   Offer real, actionable information. If you approach a post solely with lead generation in mind, you’re missing the mark. Consider your prospects and their needs. Anticipate the questions they’re asking. Then, provide solutions to those queries.

If you hit the mark, you become their knight in shining armor. They trust you. And when they require assistance – either immediately or down the line – they’ll turn to you.

Guide your potential customers towards decisions rather than pushing them. Write about topics directly relevant to their industry and include practical tips on how your product could streamline their lives. Forego hard sells and focus on solving their problems. Read our blog to find more relevant information about this topic.